Following the brand development, a simple brand guidelines was created to serve the team of creative volunteers who produce content week in, week out. The heart logo mark was adapted for use against the many different departments and ministries of the church.
Example content was created to show how the brand could flex across the wide variety of communications that went out to a diverse audience.
From youth events to more corporate gatherings, the brand had a broad range of elements to help achieve a varied tone.
Simple slides were created for the 10 metre LED screen – ensuring legibility across the 600+ congregation.
Lanyard designs served to help identify the many teams of volunteers that helped Heart Church run efficient services each Sunday. From welcoming people at the door, to dealing with safeguarding issues.
Campaign creative direction
Art direction was provided across numerous campaigns, creating toolkits for the wider creative team to use in order to create a wealth of campaign assets. Here are some initial visuals for Vision Sunday 2018 – "Spread Out! Think Big!".
Following the development of the brand, I worked on designing the organisations corporate website, from concept through to development.
The website needed to clearly communicate the various events that Heart Church run week-to-week whilst capturing the culture of the church. A simple content management system was provided using Perch allowing the Comms Team to keep everything up-to-date.