I had some fun with the UNiDAYS brand to create a set of posters to highlight the business's values and culture.
Refer a friend campaign
I lead the creative work on UNiDAYS' refer a friend campaign from concept through to execution, working with the wider team of copywriters and creatives to bring the campaign to life.
The campaign needed to represent the Gen-Z target audience whilst remaining on-brand and clearly communicating the mechanics of the refer a friend scheme.
Execution of the campaign needed to work across all of UNiDAYS' channels and touch-points, from website and email to scoial and advertising.
Wtih the launch of an internal innovation hub, UNiDAYS required a unique brand identity to represent the creative, fun, technology-focused team of innovators.
Here is some initial concept work aiming to bring together and elevate the orginial UNiDAYS brand whilst keeping a human focus to the execution.
Student Woman of the Year
To celebrate International Women's Day with their audience, UNiDAYS launched Student Woman of the Year. In 2018 they partnered with MISSGUIDED – here, the two brands come together for the dedicated landing page.
UNiDAYS x American Apparel
UNiDAYS ran their 'Launchpad' campaign with partner brand American Apparel – a platform for providing unique opportunities to their Gen-Z audience. Landing page designs for the campaign were created, brining the two brands together in order to communicate the details of the campaign.