Following a re-brand carried out by Owen Hughes, Kind applied their user-centred approach to establish the structure of the website and developed a content model that would provide the building blocks for the site.
With a strong brand toolkit to work with, much of the website design focused around layout and re-usable components. Given that Rewilding Britain had a lot of written content to carry over to the new website, a twelve-column grid was utilised to bring contrast to the layout and provide optimal line-length for readability.
Grounded in the grid
The grid was given 32px gutters in order to provide a relatively compact style. Components were then developed using 32px as a base, moving up to 64px and 96px to provide meaningful margins and padding. This provided a level of consistency across layouts and components.