Kind —Brand refresh

Working with a forward-thinking digital agency to develop a brand that supported their sustainable and socially-responsible outlook. A brand that was ultimately true to their name: Kind.

Developing the brand

Kind had a simple brand in place, however the only element that needed to stay was the logo, and with teal as the primary brand colour a much broader colour palette was developed to help support the overall tone of the brand, leaning into the various sectors Kind work within: Environment, Sustainability and Arts and Culture.

Kind : : Website home page design
Kind : : Sector landing page design
Kind : : Sector landing page design
Kind : : Sector landing page design


An illustrative style was developed in order to extend the visual language of the brand and communicate the various interests and values the company embody.

Kind x V&A - Glastonbury illustration

Illustration could be used as a communication tool when it came to updates and announcements, for example, creating illustrations for news relating to projects with V&A (Glastonbury) and the BBC.

Kind x BBC - Illustration


Along with an adaptable colour palette, organic patterns were created to bring a sense of depth and dynamism. Here they're applied across a series of soical templates for Instagram stories.


As well as branded team shots, photography was art-directed with the aim of capturing the personality of a friendly, approachable team of experts. With a relaxed office culture, photography needed to be natural and authentic with an underlying sense of fun.

Photography by Chris Underwood.